When writing your resume, it must be usable, user-friendly and persuasive in conventional as well as cyber formats.
Remember Your Audience
When writing your best resume, remember to always think about your audience. Consider your readers based on their: expectations, characteristics (who is the reader?), goals (what are your readers planning to accomplish?), and context. For what type of situation do readers need this information?. Be sure to identify information your readers will need and make that information easily accessible and understandable.
Be Persuasive
Writing effective professional resumes involves always being persuasive. The job candidate who is developing their best resume must have a persuasive goal that shines through in various ways, which is to get a job interview. A good resume almost always persuades someone to take action. Since resume writing must be persuasive, candidates must keep in mind:
- Purpose - why the document is being written, the goals of the document
- Audience - who will read the document
- Stakeholders - those who may be affected by the document
- Context - the background in which the document is created
Online Resumes
Professional resumes must be written to be compatible with online recruiting tools and websites. Online recruiting has revolutionized the way companies recruit employees and job seekers search and apply for jobs. In a 2008 survey, 73 percent of job seekers used the Internet, compared to 66 percent of job seekers during the same period in 2005. Initiating contact with prospective employers by telephone or through the U.S. Postal Service has fast become an outmoded technique for candidates looking for a job. Recruitment is typically defined as the process of attracting individuals on a timely basis, in sufficient numbers, with appropriate qualifications, to apply for jobs with an organization. Timely with respect to online recruiting ranges from within a few days to almost immediately.
Online – An Ever-Changing Landscape
Online recruiting continues to change at a blistering pace. New Web sites are constantly being created, sites are merging, expanding, and/or being dissolved. The growth of Internet recruiters, use of virtual job fairs, corporate career Websites, job boards (i.e., Monster.com, HotJobs.com, CareerBuilder.com, etc.), as well as corporate career websites are all areas of focus to stay current on online recruiting trends. To be effective in this new digital environment, your resume must make use of key words related to the position of interest, and be written in a series of easily readable “sound bites.” This means information is conveyed almost exclusively using bullets in short bursts, versus full sentences in paragraph form.
Conclusion
When creating your next resume, keep these three things in mind:
- Be persuasive
- Remember your audience
- Have online resumes as well as traditional resumes
Follow these three guidelines and you’re well on your way to success.
Tags: executive resumes, resume writing, resumes
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